A few weeks back, I attended the grand opening of Roanoke's Valley View Mall H&M store. My dear friend Jody and I went and it was quite entertaining to watch the employees and the first 100 shoppers breaking it down, as everyone counted down the minutes before the ribbon cutting took place. That day, it was a busy day for H&M, but now it's like ghost town. That's so typical of Roanoke shoppers and new stores/restaurants that come to town though. The loyalty and thrill only lasts so long.